Terms & Conditions

1. About Us

These Terms & Conditions (“Terms”) govern your use of the SUL website located at eatsul.com (the “Site”) and any orders placed through the Site. The Site is operated by Cereal Ventures, LLC, a Delaware limited liability company doing business as SUL (“SUL,” “we,” “us,” or “our”), with operations in San Diego, California. If you have any questions about these Terms, you may contact us at:

hello@eatsul.com
200 Harbor Dr, Unit 602, San Diego, CA 92101

2. Eligibility

By using the Site or placing an order, you represent and warrant that you are at least 18 years of age, have the legal capacity to enter into a binding contract, and are located in a jurisdiction where our products may be lawfully sold and delivered. We reserve the right to refuse service to anyone at any time for any lawful reason.

3. Account Security

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account, whether or not authorized by you. You agree to notify us immediately at hello@eatsul.com if you suspect any unauthorized access to or use of your account. Cereal Ventures, LLC shall not be liable for any loss or damage arising from your failure to maintain the security of your account. You may not share your account or password with any other person. You agree not to create more than one account, or to create an account on behalf of someone else without their express authorization.

4. Products and Descriptions

We make every effort to display our food products as accurately as possible. However, we do not guarantee that product descriptions, images, ingredient lists, nutritional information, or pricing displayed on the Site are complete, accurate, current, or error-free. We reserve the right to correct errors or update information at any time without prior notice. All food products are subject to availability. We reserve the right to limit quantities, discontinue products, or modify product offerings at any time. In the event a product becomes unavailable after your order is placed, we will contact you to discuss available options, which may include a substitution upon your approval or a refund for the affected item.

5. Orders and Payment

5.1 Placing an Order

By placing an order through the Site, you are making an offer to purchase the selected products subject to these Terms. We reserve the right to accept or decline any order for any reason, including but not limited to product unavailability, errors in pricing or product information, or suspected fraud.

5.2 Order Confirmation

You will receive an order confirmation via email upon successful submission of your order. This confirmation is an acknowledgment of receipt of your order, not an acceptance. Your order is accepted when we dispatch the products.

5.3 Pricing

All prices are displayed in U.S. dollars and are subject to change without notice. Prices do not include applicable taxes or shipping fees, which will be calculated and displayed at checkout prior to your submission of payment.

5.4 Payment

Payments are processed securely through Stripe. We accept all payment methods supported by Stripe, including major credit and debit cards (Visa, Mastercard, American Express, Discover), digital wallets, and other methods made available at checkout. By providing payment information, you represent and warrant that you are authorized to use the designated payment method and authorize us to charge your payment method for all amounts due. We do not store your full card details — all payment data is handled by Stripe in accordance with PCI-DSS standards.

5.5 Sales Tax

We collect applicable sales tax in accordance with California law and any other jurisdictions where we are required to do so. Your total tax amount will be displayed at checkout.

6. Delivery and Perishable Products

6.1 Delivery Area

We currently deliver within San Diego County and within a 30-mile radius of 728 5th Ave, San Diego, CA 92101. We reserve the right to modify our delivery area at any time.

6.2 Delivery Schedule

Estimated delivery windows will be provided at checkout. Delivery times are estimates only and not guaranteed. We are not responsible for delays caused by weather, carrier issues, or other circumstances beyond our control.

6.3 Perishable Goods and Refrigeration

Our food products are perishable. SUL strongly recommends retrieving your order within 2 hours of delivery confirmation and refrigerating all items immediately upon receipt. You are responsible for ensuring that someone is available to receive your delivery or that your delivery location is appropriate for leaving perishable items. SUL is not responsible for spoilage, contamination, or quality degradation resulting from:

• Failure to retrieve your delivery within a reasonable time after delivery confirmation;
• Improper storage after delivery;
• Delivery to an address where no one is available to receive the package and the package is left unattended for an extended period.

6.4 Delivery Issues

If your order is damaged, missing items, or not delivered, please contact us at hello@eatsul.com within 48 hours of the scheduled delivery date. We will work with you in good faith to resolve the issue, which may include a replacement, credit, or refund at our discretion.

7. Refunds and Cancellations

Due to the perishable nature of our food products, all sales are generally final. However, if you receive a product that is spoiled, damaged, or materially different from what was ordered, please contact us at hello@eatsul.com within 48 hours of delivery. We may, in our sole discretion, offer a replacement, account credit, or refund. Orders may be cancelled without charge if cancelled prior to 48 hours before the scheduled fulfillment date. Cancellations after that time may not be eligible for a refund. Please refer to our full Refund Policy available on the Site for complete terms.

8. Food Safety and Allergen Notice

Our products are prepared in a shared commercial kitchen that handles all nine FDA-recognized major food allergens. Please refer to our separate Allergen & Food Safety Disclaimer for full details, which is incorporated into these Terms by reference. It is your responsibility to review allergen information before placing an order. SUL is not responsible for adverse reactions resulting from failure to review allergen disclosures, undisclosed dietary restrictions, or mishandling of products after delivery.

9. Intellectual Property

All content on the Site, including but not limited to text, graphics, logos, images, product descriptions, and software, is the property of Cereal Ventures, LLC or its licensors and is protected by applicable intellectual property laws. You may not reproduce, distribute, modify, or create derivative works of any content on the Site without our prior written consent.

10. Prohibited Conduct

You agree not to:

• Use the Site for any unlawful purpose or in violation of these Terms;
• Attempt to gain unauthorized access to any portion of the Site or its related systems;
• Transmit any harmful, offensive, or disruptive content through the Site;
• Use any automated means (bots, scrapers, etc.) to access or collect data from the Site;
• Impersonate any person or entity or misrepresent your affiliation with any person or entity.

11. Disclaimer of Warranties

The Site and all products are provided “as is” and “as available” without warranty of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Site will be uninterrupted, error-free, or free of viruses or other harmful components.

12. Modification of Site and Products

We reserve the right, in our sole discretion, to modify, suspend, or discontinue, temporarily or permanently, the Site or any features or functionality thereof, and to modify, limit, or stop providing any products or services at any time, without notice and without obligation or liability to you. We will not be liable to you or any third party for any modification, suspension, or discontinuation of the Site or any products or services.

13. Limitation of Liability

To the fullest extent permitted by applicable law, Cereal Ventures, LLC and its members, managers, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Site or purchase of products, even if advised of the possibility of such damages. Our total liability to you for any claim arising under these Terms shall not exceed the total amount paid by you for the order giving rise to the claim. Some jurisdictions do not allow the exclusion or limitation of certain damages. In such jurisdictions, our liability shall be limited to the maximum extent permitted by law.

14. Indemnification

You agree to defend, indemnify, and hold harmless Cereal Ventures, LLC and its members, managers, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to your use of the Site, your violation of these Terms, or your violation of any applicable law or third-party rights.

15. Force Majeure

Cereal Ventures, LLC will not be liable or responsible for any failure to perform, or delay in the performance of, any of our obligations caused by events outside our reasonable control (“Force Majeure Event”). A Force Majeure Event includes any act, event, omission, or accident beyond our reasonable control, including but not limited to: strikes or industrial action; civil commotion, riot, terrorist attack, or war; fire, explosion, storm, flood, earthquake, epidemic, or other natural disaster; failure of public or private transportation or telecommunications networks; and acts, decrees, legislation, or restrictions of any government. Our performance under these Terms is deemed suspended for the period that the Force Majeure Event continues. We will use reasonable efforts to bring the Force Majeure Event to a close or to find a solution by which our obligations may be performed despite the Force Majeure Event.

16. Governing Law and Dispute Resolution

16.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of laws principles. The Federal Arbitration Act (9 U.S.C. § 1 et seq.) governs the interpretation and enforcement of the arbitration provisions in Section 16.3 below.

16.2 Informal Resolution — Required First Step

Before initiating arbitration or any other legal proceeding, you must first contact us at hello@eatsul.com with a written description of your dispute, the relief you are seeking, and your contact information. We will attempt to resolve the dispute informally within thirty (30) days of receiving your notice. Neither party may initiate arbitration until this informal resolution period has expired without resolution. This requirement is a condition precedent to arbitration and cannot be waived.

16.3 Binding Arbitration

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR RIGHTS. BY AGREEING TO THESE TERMS, YOU AND SUL ARE EACH WAIVING THE RIGHT TO A TRIAL BY JURY AND THE RIGHT TO PARTICIPATE IN A CLASS ACTION.

Except as provided below, you and SUL agree that any dispute, claim, or controversy arising out of or relating to these Terms, your use of the Site, any order, or the breach, termination, enforcement, interpretation, or validity of these Terms shall be resolved exclusively by final and binding individual arbitration, rather than in court. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

16.4 Arbitration Rules and Procedure

Arbitration shall be administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules then in effect, available at www.adr.org. The arbitration shall be conducted by a single, neutral arbitrator in San Diego County, California, or at your election, by telephone or videoconference. The arbitrator shall apply California law and these Terms and shall issue a written reasoned award upon request of either party.

16.5 Arbitration Costs

For claims under $10,000, SUL will pay all AAA filing, administration, and arbitrator fees unless the arbitrator determines your claim is frivolous. For claims of $10,000 or more, the AAA rules will govern the allocation of fees. Each party shall bear its own attorneys' fees unless applicable law or the arbitrator's award provides otherwise.

16.6 Exceptions to Arbitration

Either party may bring an individual claim in small claims court in San Diego County, California, if the claim qualifies. Additionally, either party may seek emergency injunctive or equitable relief in a court of competent jurisdiction to prevent actual or threatened infringement of intellectual property rights, pending final resolution by arbitration.

16.7 Class Action and Jury Trial Waiver

To the fullest extent permitted by law: (A) you and SUL each waive the right to a jury trial for any dispute; and (B) you and SUL each waive the right to bring or participate in any class action, collective action, or other representative proceeding. All disputes must be brought in an individual capacity. If a court finds this class action waiver unenforceable as to a particular claim, that claim shall be severed and litigated in court while all remaining claims proceed in arbitration.

16.8 Confidentiality of Arbitration

The arbitration proceedings, all submissions, and the arbitration award shall be kept strictly confidential by both parties, except as necessary to enforce the award or as required by applicable law.

16.9 Opt-Out Right

You may opt out of this arbitration agreement by sending written notice to hello@eatsul.com with the subject line “Arbitration Opt-Out” within thirty (30) days of first accepting these Terms. Your opt-out notice must include your name, address, and a clear statement that you wish to opt out of arbitration.

16.10 Court Venue for Non-Arbitrable Claims

For any claims not subject to arbitration under this Section 16, the parties consent to the exclusive jurisdiction and venue of the state and federal courts located in San Diego County, California.

17. Account Suspension and Removal

SUL reserves the right to suspend or permanently remove any customer from the platform at any time, at our sole discretion, for any lawful reason, including but not limited to violations of these Terms, fraudulent activity, abuse of our refund or chargeback process, or conduct that we determine to be harmful to SUL or its customers. Customers whose accounts have been terminated for violations of these Terms may not re-register or create a new account without our express written permission. We reserve the right to reject any new registration if we believe it to be an attempt to circumvent a prior termination.

18. Privacy

Your use of the Site is also governed by our Privacy Policy, available at eatsul.com/privacy-policy, which is incorporated into these Terms by reference. By using the Site, you consent to our collection and use of your information as described in the Privacy Policy.

19. Modifications to These Terms

We reserve the right to update or modify these Terms at any time. We will post the updated Terms on the Site with a revised “Last Updated” date. Your continued use of the Site after any changes constitutes your acceptance of the new Terms. If you do not agree to the updated Terms, you must stop using the Site.

20. Electronic Communications

By using the Site or placing an order, you consent to receive communications from Cereal Ventures, LLC in electronic form, including emails and notices posted on the Site. You agree that all terms, agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing. This does not affect your statutory rights.

21. California Consumer Complaints

In accordance with California Civil Code §1789.3, California residents may report complaints to the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by contacting them in writing at 400 R Street, Sacramento, CA 95814, or by telephone at (800) 952-5210.

22. Miscellaneous

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect. Our failure to enforce any right or provision shall not constitute a waiver of that right or provision. These Terms constitute the entire agreement between you and SUL with respect to your use of the Site and supersede all prior agreements and understandings. These Terms, and any rights and licenses granted hereunder, may not be transferred or assigned by you without our prior written consent.